Amazon on Wednesday unveiled an augmented reality feature in its iOS shopping app that shows customers a 3-D rendering of how a given product will look in their home or workspace before they order it. Let’s discuss Amazon’s AR Shopping feature.
How to use Amazon’s AR Shopping feature?
The feature is activated by clicking on the camera icon in the Amazon app and selecting from thousands of products across categories like furniture, kitchen ware and home decor.
Amazon said “thousands” of products across several categories are initially supported. These range from large pieces of furniture through to electronic items such as stereo systems and TVs. If it’s likely to make an impact on your in-home aesthetics, there’s a high chance it’s available for augmented reality viewing.
Amazon’s AR feature follows similar launches from other retailers like Ikea, Wayfair and Houzz. But none of these sport the U.S.’s most popular shopping app for iOS like Amazon does. If there’s an app that has the potential to push AR into the mainstream of online shopping, it’s Amazon’s.
Augmented reality could be the key that unlocks retail’s next big revolution. It solves one of the biggest challenges retailers have always faced, allowing consumers to visualise what items will look like inside their home.
To use it, you’ll need an iPhone 6s or newer with iOS 11 installed. Amazon hasn’t said whether it’s working on something similar for Android devices or its desktop website. The company’s understood to be exploring wider adoption of AR tech, eventually aiming to let you “try on” wearable items as you shop online.